So much travel is booked online nowadays. Gone are the days when everyone walked into a travel agents and flicked through a brochure to decide where to go on holiday. Flights, train tickets, car hire, accommodation and even attractions and activities are most often booked through the internet so travel and tourism companies are trying all kinds of tactics to make their offering appealing online. Virtual tours to let people have a thorough look at accommodation before they book is not particularly new but there are lots of new and exciting ways companies can use this technology as well as using virtual reality to draw travellers to their offering.
It isn’t just hotels and other accommodation that can use virtual tours to let potential guests have a good look at what they have to offer, all kinds of attractions can use them due to the interactive features that can be incorporated. We can create virtual tours with videos, games and extra information added to keep visitors to the website interested and let them see everything that’s on offer. Imagine how this could work for a cruise ship with so many different areas and activities on offer.
While virtual tours are a great tool for attracting visitors to attractions, virtual reality can be a fantastic way to give them something else to do while they’re there and be another reason for them to visit. Historical sites could create virtual reality versions of their site as it would have looked at the time it was built. They could include the people who would have frequented it and even have interactive features where visitors can ask them questions or access information on the things they can see around them. Other attractions could create virtual reality games based on their attraction as an added draw.
Try Before You Buy
Tourist destinations with lots of activities on offer could allow potential visitors to try virtual reality versions of their activities before booking their ticket. This wouldn’t just be a great way to whet their appetite for your activities but would also mean visitors to the website would spend more time on it and, hence, be more likely to make a booking. It’s a really cool feature that people will like too.
As virtual tours and virtual reality based games are such an interesting feature to add to a website, having one on your website will be a big draw. A few fun games or really cool virtual tours will encourage people to visit your website just for that initially and share links to it with their friends on social media. Once on your site, they could easily find themselves tempted to book.
The amount of choice out there for travellers and the variety of information online means that tourist attractions, activities and accommodation have to do something different to stand out. Virtual reality and virtual tours can grab people’s attention and make them want to book by either giving them a good look at what is on offer or showing them something fun and interesting before they’ve even arrived. To talk about what virtual reality or a virtual tour could do for your travel and tourism business, call us on 01273 900056.