Competition is fierce in the world of e-commerce and retailers are always looking for new ways to stand out. 360 product photography achieves this and more whilst giving shoppers more confidence in buying their products.
One problem online retailers face is only being able to show shoppers a flat photograph of their product. Even the best product photographers can’t accurately represent a product in a single or even a series of pictures. Similarly, when lots of retailers sell similar products, standing out is hard when images look a lot like everyone else’s. One way savvy online sellers are solving this problem is by using 360 product photography. Shoppers are then able to get a good look at their products allowing them to stand out from their competitors.
What is 360° Product Photography?
360 product photography involves taking lots of pictures of a product from different angles along the same or multiple axis. Using a turntable to place the product on, so it can turn smoothly, allows pictures to fit together flawlessly. Once these pictures are processed, using specialised software, the photographer can create a perfect 360 degree image of the product. This 360 degree image can be displayed as an animated gif or as a fully interactive web experience. Using the cursor to turn the image this way and that the user can see different parts of the product.
How can it Increase Sales?
Real Life Experience
When people walk into a shop, they often pick up the products they are interested in and look at them from different angles. 360 product photography provides a similar experience when shopping online. Emulating this offline experience gives shoppers greater confidence while also allowing a business to stand out from the competition.
Check out the 360 glasses we completed for The Specky Wren in Brighton to help them display their glasses to more customers.
Many online retailers who use 360 product photography report that they have fewer product returns. This is due to customers getting a better idea of what they are buying before they receive it. Refunds and returns are costly and time consuming for both retailer and consumer. 360 product photography makes online shopping more efficient and enjoyable, with fewer returns and more happy customers.
Standing out from the Crowd with 360 Product Photography
Using 360 product photos is a great way to differentiate your products and your e-commerce website from your competitors’. 360 degree pictures catch the eye and encourage the shopper to spend more time interacting than a normal picture. Statistics show the longer a person spends on a website, the more likely they are to make a purchase.
360 product photographs are also great in online marketing and social media where animated gifs have become particularly popular. Making 360 photographs a feature of your online marketing will draw in more potential buyers. Customers being able to examine your products from all angles will then result in more purchases.
For retailers who want to display their products online to the best advantage and thereby increase sales and boost their online image, StreetVisit can create beautiful 360 photography to make your business stand out from the crowd. Call us on 01273 900056 or email [email protected] to see how we can help you.