If your business information is already being displayed within Google’s listing services, whether it be performing well in either Google local search or on Google Maps or not, setting up your Google my Business account and verifying your business is an essential task.
One important factor in Local Search Optimisation is Name, Address, Phone Number information or N.A.P as it’s commonly referred to and keeping this information current and correct is vital to your local search position. Google My Business gives you the ability to easily update all your business information ensuring that your potential customers can always find or contact you.