If your business information is already being displayed within Google’s listing services, whether it be performing well in either Google local search or on Google Maps or not, setting up your page and verifying your business is an essential task.
Name, Address, Phone Number (NAP)
One important factor in Local Search Optimisation is Name, Address, Phone Number information or N.A.P as it’s commonly referred to. Keeping this information current and correct is vital to your local search position. Keeping it updated also ensures that your potential customers can always find or contact you.